Design for H&M Remake campaign page that allows you to transform your old garments into something new, promoting a more circular fashion industry.

The website features animations that depict the process from cleaning to knitting and finally to a ready-to-wear product. It displays various clothes that you can create and includes a section where influencers discuss their unique creations.

Additionally, we developed an in-store configurator. This tool lets you select the style, color, and size of the new item you wish to create from your old garments.

Client: H&M

Agency: AKQA

My role: Senior Designer