Nike Tech Pack
The future of moving

Design and animation for the Nike Tech Pack Collection through a series of personalized programmatic ads.

These ads highlighted the breadth and versatility of the new range. The ad content was based on the user's location, date, time and current weather conditions.

Client: Nike Sports Wear

Agency: AKQA

My role: Senior Designer

Move through

London

Rain

-4°C

Rush Hour

Monday

Location

Weather

Temperature

Time of day

Day of the week

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